Design and Creative Direction: Visual Identity, Front-end Website Design, Investor Deck, Marketing
The objective was to position Flower Therapy Nite as a fun, unpretentious company that cares about it's community. Flower Therapy Nite is proud to use American grown flowers and celebrates the timeless art of flower arranging.
Typographically, classic fonts were used in combination with a modern, energetic script font to create a timeless yet modern balance. The circular emblem is a stamp of pride for supporting local farmers and the art of the handmade. The color palette is vibrant to convey warmth and a fun night out. Bright color blocks are paired with funky patterns to add variety.